Iconic Plant-based Meat Manufacturer and Future Food Startup Collaborate on New Consumer Product Line
Hood River, Oregon (September 21, 2021) – Tofurky, the leading independent producer of plant-based meats in the U.S., and future food startup, Triton Algae Innovations today announced a partnership to bring new algae-based meat innovations to market. These products, specifics of which remain undisclosed, are targeted for retail store rollout in Q1 of 2022.
The partnership was birthed from the shared belief between both brands, that the key to irresistibly good, truly sustainable plant-based foods can be fostered by new kinds of protein like non-GMO microalgae. Triton’s “essential red” algae is rich in protein, along with Vitamin A and iron, and will be a key component in future new product formulas.
“We are very excited to partner with Triton and explore what can be made possible with algae” said Jaime Athos, president and CEO of Tofurky. “This is a unique and timely opportunity for us to combine our knowledge and understanding of the plant-based market with the nutrition and one-of-a-kind natural supply-chain technology created by Triton’s algae. While we can’t share what it is just yet, the result will entail products that resonate with our core audience, and also be attractive to the rapidly growing segment of new flexitarians increasingly drawn to plant-based foods.”
Triton has developed a process that carefully selects and cultivates strains of non-GMO whole red algae, to grow varieties with just the right protein and Omega-3 amino acids for plant-based meats. The line delivers a lean, versatile protein-packed bite with a firm texture, and fresh flavor.
“Triton’s focus to date has been primarily on introducing brand new and better-for-you food ingredients to manufacturers,” said Xun Wang, CEO of Triton Algae Innovations. “This collaboration with Tofurky is an ideal platform for introducing these algae elements in a finished product directly to the consumer market. We’re honored to work with such a prestigious and well-known established player in the vegan food space. This is a win all around for both of our companies and particularly for the consumer.”
The new line will be jointly marketed under the Tofurky and Triton brands. For more information, on the companies, visit www.Tofurky.com or www.tritonai.com
Founded in 1980, Tofurky is the leading independent plant-based protein producer in the nation, making lip-smacking plant-based foods that are kind to people, animals and the environment. All Tofurky’s chef-crafted foods are made with the highest quality ingredients and are indulgent ways for everyone from vegans to flexitarians to enjoy their favorite comfort foods. All Tofurky products are 100 percent non-GMO, vegan and use local and organic ingredients whenever possible. As a Certified Benefit Corporation, Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in its community. For more information, visit www.tofurky.com, ‘like’ us on Facebook, or follow us on Instagram and Twitter.
Based in San Diego, California, Triton’s vision is to unleash the potential of algae. The company is on a mission, determined to disrupt the unsustainable food ecosystem with solutions that provide better nutrition, better health, and better tasting food. For more information, visit www.tofurky.com, ‘like’ us on Facebook, or follow us on Instagram and Twitter.
Erin Ransom, SVP Strategic Growth
David J. Schroeder, Director, Corporate & Regulatory Affairs